Audience Research

For my audience research, I chose to do a quick and easy questionnaire with ten questions in order to get my results in as soon as possible so I could start planning properly. I allowed two weeks for my audience to answer my questionnaire and I got 21 responses. These were my results and what I've decided to do regarding them.

From these first questions, I can establish that the majority of my audience were males aged between 26 and 35. Almost every single person that answered my survey agreed that music was an important part of film, so this is most likely my target audience. However, almost as many people were females aged between 15 and 25, so my audience could also encompass young females. I will generalise my audience to adults of both genders.

These questions were to narrow down what my target audience would be drawn in by. The respondents' favourite genres seemed to be science-fiction and comedy, so I'll try and include those in my sell lines on the magazine, along with a popular composer. Eleven of the people who took my survey gave names of their favourite composer, and the most mentioned were Hans Zimmer and John Barry. I will try and feature those popular names on my cover, too.