Evaluation: Question 5

How did you attract/address your audience?

My magazine’s USP is the actual genre; film score. This is such a rare type of magazine that if it ever would have been successful, then it would have been known as the film score magazine when people wouldn’t have been aware of its name. This would have meant a huge boost of awareness.

The language techniques I used were for a ranged audience. I used entirely colloquial and simple language to attract the younger readers that I was made of aware of in my survey, making it easier to read and more laid back. Taking into account my older audience, I did once question whether I should be using more formal language, but decided to ignore the stereotype of more mature people preferring more formal and proper language, because surely some of them must like to kick back and read something easy every now and again.

The font for my masthead was chosen for my genre, but does tie into my audience in a way. I chose it to reinforce the ‘classic’ theme of the issue (from the feature article on the double-page spread) and also used this theme to attract the older audience I had.

My models I chose to keep in touch with the key demographic I made note of from the survey: young adults. I chose young girls with instruments to keep said young adults interested and reinforce the musical genre, as young people are more likely to be interested in playing the guitar than they are in orchestras.